Welcome to the Fairs, part 2

Hoping to match the success of the Chicago fair which had closed the previous summer, civic and business leaders in San Diego opened the California Pacific International Exposition on Memorial Day 1935. Situated in Balboa Park, the exposition incorporated Spanish-Colonial structures designed for the 1915 Panama California Exposition, as well as a new Palisades area designed by Richard Requa to “exemplify the architectural progression” from early Indian pueblos to Mayan and Aztec and finally the latest in modern industrial architecture.

Statistics about the California Pacific International Exposition:

Ford Building, San Diego

Ford Building, San Diego, 1935. National Building Museum purchase.

  • City: San Diego, California
  • Dates:  May 29 – November 11, 1935; February 12 – September 9, 1936
  • Admission fee: adults 50 cents, children 25 cents
  • Size: 1400 acres in Balboa Park, location of the 1915 Panama California Exposition
  • Attendance: 7,220,000
  • Alternate title: America’s Exposition

“The depression is over—our faces are forward—we are looking ahead to the great achievements of mankind in the next twenty years.”
Official Guide and Souvenir Program: California Pacific International Exposition
, 1935

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